July 26, 2010

NASA Streamlines Online Video Using the VMIX Platform

Simplifies Workflow and Boosts the Power of Video on nasa.gov

SAN DIEGO, Calif. - July 27, 2010 - VMIX (www.vmix.com), a leading online video platform provider, today announced that NASA is using the VMIX online video platform to launch and power multimedia content on their flagship http://www.nasa.gov website.

Working with eTouch Systems, Prime Contractors for NASA's public web portal, VMIX's online video solution was selected to better manage video content submitted by divisions across the Agency, simplify workflow for employees located throughout the nation, and enhance the encode and playback quality of video published on their site.

"This is so much easier than what we previously provided NASA," said David Valliere, eTouch CEO.  NASA Public Affairs Office offers the public media related to NASA's mission programs, centers and mission-support offices. "With the entire Agency submitting video in different formats, and being sent to us using different tools, our video workflow had become labor intensive, unwieldy and definitely not suited to the growth of video that NASA expects in coming years."

Valliere said the VMIX platform's upload and media-management tools streamlined http://www.nasa.gov's video workflow almost immediately. "NASA contributors now all use a single tool to upload media to a central account, which is a big win. The flexibility of the VMIX platform, though, still allows their staff to customize the way they work to fit their work styles." Valliere added that NASA's staff across the US are very pleased with how much easier it is now to submit and manage media.

VMIX EVP and Co-founder Terry Ash said clients often select VMIX because the platform simplifies their work. "Our uploader makes it easy to classify media consistently, using the same descriptive tags and genres. NASA is also adding videos to standard playlists, which publish automatically to various sections of their site. This is a huge time saver, and helps them upload and launch videos in minutes."

Ash added that NASA has also optimized the quality of video on their site by adopting VMIX's adaptive bit-rate streaming service. "Adaptive streaming delivers the best possible video quality on the fly-and delivering the best user experience is ultimately what it is all about, because that is what keeps people watching and coming back for more."