September 24, 2013
Alpine Data Labs Appoints Bruno Aziza as Chief Marketing Officer - more -
September 23, 2013
Verimatrix Wins Best Content Security Product of the Year at ConnectedWorld.TV 2013 Awards - more -
September 10, 2013
Eveo Opens London Office to Expand Global Presence - more -
September 6, 2013
Verimatrix to provide security for TCC in Uruguay Read more: Verimatrix to provide security for TCC in Uruguay - more -
August 21, 2013
Transaction Wireless is Awarded the 2013 Ace Award from the Incentive Gift Card Council at the Incentive Marketing Association's Annual Summit - more -
August 9, 2013
Slacker Names AOL GM as SVP of Strategic Partnership Operations - more -
July 26, 2013
Eveo Hires Kim Middleton to Head New York Office - more -
June 7, 2013
Transaction Wireless Enhances Mobile Gifting in Time for Dads and Grads - more -
May 29, 2013
Verimatrix Secures VOLIA's Over-the-Top Service - more -
May 8, 2013
Slacker listening times increase following February redesign - more -
May 7, 2013
Slacker Radio to launch in UK via Vodafone partnership - more -
May 1, 2013
Transaction Wireless Provides Virtual Gift Cards for New HP Program - more -
April 2, 2013
Verimatrix wins Mexican IPTV deal - more -
March 11, 2013
Verimatrix Chosen to Demonstrate Award-Winning Multi-Screen Revenue Security Solutions at CableLabs' Winter Conference - more -
March 4, 2013
Alpine Data Labs Appoints Joe Otto as President and Chief Executive Officer - more -
February 26, 2013
Transaction Wireless Granted Second Patent for Social Networking Services - more -
February 21, 2013
RockeTalk Bags Honours for Mobile Marketing Company of the Year at WAT Awards 2013 - more -
February 20, 2013
Nexiant Launches the Future of Indirect Materials Management Including Unique Mobile Inventory Capabilities - more -
February 14, 2013
Slacker Internet Radio Revamps Logo, Apps, Website To Challenge Pandora And Spotify - more -
January 25, 2013
Verimatrix wins major order from Russia’s MegaFon - more -
January 15, 2013
Proven Verimatrix Cardless Security Solution Provides Revenue Security for India's Aadhar Digital Vision - more -
December 21, 2012
Nokia Trendify Share on RockeTalk for 10 Million Indians - more -
December 12, 2012
Enevate Corporation Raises $24M in Series B Funding - more -
December 9, 2012
Verimatrix Proud to Be now TV's Partner of Choice for Its Multi-Screen Video on Demand Service - more -
December 4, 2012
Enevate Expands Executive Management Team - more -
November 15, 2012
Travel Technology Innovator LeisureLink Named One of the Fastest Growing Tech Companies in North America - more -
November 9, 2012
Internet Radio Thriving, Putting Pressure On Other Music Formats - more -
October 24, 2012
31 Indiana Colleges Move Backup Storage to the Cloud - more -
October 24, 2012
Verimatrix Explores Advances in Multi-Network Revenue Security at CASBAA 2012 - more -
October 2, 2012
LeisureLink Upgrades Vacation Rental Management Software - more -
September 27, 2012
David Carlick Joins NetSeer Board of Directors - more -
September 19, 2012
Saban Acquires Zui, Grows Online Kids Content - more -
September 13, 2012
New Nexiant CEO Signals Growth - more -
September 12, 2012
Transaction Wireless And SVM Europe Announce European Expansion And Distribution Of E-Codes For International Gift Cards - more -
September 7, 2012
EMC, Alpine Partner to Offer Integrated Application for Big Data Predictive Analytics - more -
September 6, 2012
Active Storage Raises $1.2M - more -
September 5, 2012
TiVo and Verimatrix Partner to Enable Advanced Multi-Screen Services With Single Security Authority - more -
August 30, 2012
Verimatrix Provides Multi-Screen Revenue Security for TVzavr's Premium Video-on-Demand Content - more -
August 29, 2012
Travel Technology Innovator LeisureLink Named One of America’s Fastest-Growing Private Companies - more -
August 28, 2012
Nirvanix, TwinStrata Launch Cloud Storage Starter Kit - more -
August 1, 2012
Access Sports Sells Mallvision, Focuses On Sports Venues OOH - more -
July 23, 2012
Nirvanix Taps NBCUniversal Vet For Chief Strategy Officer - more -
July 19, 2012
Nokia Partners with RockeTalk and Maxus for Mobile Antakshari - more -
June 27, 2012
Slacker Partners with ABC to Offer Unique Lifestyle Talk Radio - more -
June 20, 2012
Dish Media Network Taps Verimatrix for Revenue Protection - more -
June 5, 2012
Nirvanix adds Switch SuperNAP for enterprise cloud storage provision - more -
June 5, 2012
Nirvanix Adds Tenth Data Center - more -
May 22, 2012
Nirvanix Helps Take USC To The Cloud - more -
May 22, 2012
Transaction Wireless Named “Cool Company” By San Diego Venture Group - more -
May 4, 2012
Nirvanix Raises $70M through Venture Funding, Strengthens Cloud Service - more -
May 1, 2012
Ortiva Wireless Acquired By Allot Communications - more -
April 18, 2012
Bing Bar for IE updated with Facebook chat, Slacker Radio and more - more -
April 18, 2012
Nirvanix Doubles Cloud Storage in Dallas with CyrusOne Data Center - more -
April 16, 2012
Active Storage Names Engineering VP - more -
April 13, 2012
Active Storage Announces New mSAN Metadata Controller for mMedia Platform - more -
April 6, 2012
Online Radio is Fastest Growing Sector for Music Discovery - more -
March 26, 2012
NatGeo Moves its Media Archive to the Public Cloud - more -
March 22, 2012
SodaHead Ties With Google Analytics - more -
March 20, 2012
Verimatrix Enables TV Everywhere for SBB and Telemach - more -
March 19, 2012
LifeLock Acquires ID Analytics - more -
March 13, 2012
Applebee's Partners with Transaction Wireless to Make March Madness More Fun through its Facebook Catch the Game Invite App - more -
March 13, 2012
Domino's Pizza Delivers on Personalized eGift Cards with Transaction Wireless - more -
March 12, 2012
Nirvanix Cloud Storage Network Now Used by National Geographic - more -
March 12, 2012
Reach and Persistence: Why Exchanges Work - more -
March 8, 2012
Transaction Wireless Announces Self-Serve Online B2B Gift Card Storefront - more -
March 5, 2012
Alpine Makes Big Data Predictive Analytics Collaborative - more -
March 2, 2012
India goes cricket crazy on RockeTalk - more -
February 29, 2012
Alpine Data Labs Launches Web-Based Collaboration Solution for Predictive Analytics - more -
February 27, 2012
Head of HP-LeftHand Engineering Moves on to Nirvanix Cloud Storage - more -
February 2, 2012
Report: RockeTalk Overtakes Orkut and Facebook As The Mobile Social Networking Leader of India - more -
January 31, 2012
Slacker Radio Expands Latin Music Offerings - more -
January 25, 2012
KidZui Becomes - more -
January 11, 2012
Accedo Partners with Verimatrix on OTT Delivery Play - more -
January 10, 2012
Alpine Data Labs Names Steven Hillion as Chief Product Officer - more -
January 9, 2012
Active Storage Debuts New mRAID Storage Solution - more -
January 9, 2012
Active Storage Debuts New mVault Storage Archive Solution - more -
January 9, 2012
Active Storage Delivers New mMedia Platform - more -
January 5, 2012
Access 360 Media Secures $12M Funding Round - more -
December 12, 2011
Nexiant Announces New Cloud-Based Suite to Manage MRO - more -
November 23, 2011
Alpine Data: the First Real Data Mining Solution for the Big Data Generation - more -
November 15, 2011
Former FTC Executive Joins ID Analytics As Chief Privacy Officer - more -
November 3, 2011
ID Analytics Unveils Prescreen Credit Score - more -
November 1, 2011
Alpine Data Labs Gives Oracle Businesses the Power of Predictive Analytics - more -
October 25, 2011
Verimatrix, RGB Networks, itaas Team to Tame TV Everywhere Deployment - more -
October 13, 2011
Alpine Data Labs Co-Founder and CEO Outlines Predictive Analytics Roadmap at Sierra Ventures 6th Annual CIO Summit - more -
September 28, 2011
O.C. Battery Developer Triples Its Headquarters - more -
September 25, 2011
Battery Maker Triples Space in Irvine for Push on Lithium-Ion - more -
September 23, 2011
Enevate Corporation Selected by AlwaysOn as a GoingGreen Global 200 Winner - more -
September 9, 2011
Verimatrix Inks Deal with LG Electronics - more -
September 8, 2011
Active Storage Provides New Solutions for Performance Enhanced Workflows - more -
August 23, 2011
Transaction Wireless Receives PCI Certification - more -
July 27, 2011
Carbon Micro Battery Corporation Announces Name Change to Enevate Corporation - more -
July 21, 2011
Verismo Networks Partners With Verimatrix to Securely Deliver Broadband Content - more -
July 20, 2011
Greenplum Protg Brings Predictive Muscle to Exadata - more -
July 18, 2011
Nexiant to Adopt Microsoft Could Platform - more -
July 14, 2011
Slacker Radio Expands Artist-Curated Offerings With Three New Indie Showcase Stations - more -
June 27, 2011
Nirvanix Grabs Data Center Talent From Google - more -
June 23, 2011
Active Storage Delivers Higher-Density ActiveRAID Systems - more -
May 18, 2011
FierceWireless Names Ortiva Wireless as one of Its "Fierce 15" Wireless Companies of 2011 - more -
May 17, 2011
Slacker (for iPad) 4.5 Stars - more -
May 17, 2011
Slacker Launches On-Demand Music Service - more -
May 11, 2011
Alpine Data Labs Scores $7.5 Million to Help Companies Analyze Troves of Data - more -
May 9, 2011
Mochila Utilizes 'Portrait' Ads To Rejuvenate Online Display Spend - more -
May 6, 2011
Spotlight on: Ortiva Wireless - more -
May 6, 2011
Why Nirvanix is Poised to Become the Next VMware - more -
April 13, 2011
HMG, Cogent Merge to Form the Largest Private Hospitalist Company in the US - more -
April 5, 2011
Riverbed speeds backups to Nirvanix Cloud Storage - more -
April 5, 2011
Transaction Wireless reports record sales of eGiftCards with Mobile and Digital gift card sales - more -
March 22, 2011
ID Analytics' Survey finds that 13 Million Americans Leave the Door Open to Identity Theft on Social Networks - more -
March 22, 2011
RealNetworks Brings Ortiva Video Optimization to Helix Line - more -
March 18, 2011
Nirvanix says cloud can ease data concerns in Japan - more -
March 4, 2011
Active Storage Goes on First Latin America Roadshow - more -
February 25, 2011
Mochila Taps MediaLink and Kassan to Guide Strategy - more -
February 15, 2011
Entropic Communications Expands Operations in Asia Pacific; Opens Office in Japan - more -
February 9, 2011
Applebees, American Eagle boost revenue via Valentines Day mobile gift cards - more -
February 2, 2011
RockeTalk Overtakes Orkut and Facebook As The Mobile Social Networking Leader of India - more -
January 31, 2011
Active Storage Announces Xserve Replacement - more -
January 31, 2011
Active Storage Announces Xserve Replacement - more -
January 31, 2011
Nirvanix Gets End-to-End Cloud Storage - more -
January 31, 2011
RockeTalk is the Top Mobile Social Network in India - more -
January 28, 2011
The Breakout: The Nirvanix Cloud - storming your way - more -
January 26, 2011
Social Networking: Rocketalk is optimizing reach to maximize revenues - more -
January 25, 2011
The Nirvanix Storage Cloud - Who Knew? - more -
January 20, 2011
Blusens Chooses MaxLinear for its web:tv Home Entertainment Device - more -
January 6, 2011
Entropic Communication Unveils World's First MoCA 2.0 Solution - more -
January 4, 2011
LeisureLink Adopts Sophisticated Airline Style Revenue Management - more -
November 30, 2010
Enevate Unveils New Technical Advisory Board - more -
November 30, 2010
Enevate Unveils New Technical Advisory Board - more -
October 22, 2010
Verimatrix always seem to punch above their weight in the pay-TV business, writes Ben Schwarz - more -
September 21, 2010
LeisureLink's ARM Technology Democratizes the Internet for Specialty Lodging - more -
September 19, 2010
Transaction Wireless, a San Diego startup, Offers a Mobile and e-mail Gift Card Platform for Retailers - more -
September 3, 2010
Kelly Perdew, CEO of, is Named's Member of the Month - more -
August 24, 2010
MaxLinear Named Fastest Growing Computer Hardware Firm on the Inc. Magazine 500 List - more -
August 11, 2010
Research from ID Analytics Shows High Rate of Duplication Among SSNs - more -
August 2, 2010
RockeTalk Helps Social Networking go off the "net" - more -
July 27, 2010
Carbon Micro Battery Corporation Announces Name Change to Enevate Corporation - more -
July 26, 2010
NASA Streamlines Online Video Using the VMIX Platform - more -
July 26, 2010
Vodafone Portugal and Ortiva Wireless are World Cup Winners - more -
July 15, 2010
Eveo Makes Big Impression at the 2010 ASCO Trade Show - more -
July 6, 2010
EMC to Acquire Greenplum - more -
June 14, 2010
Eveo Joins Total Immersion North America Partner Network - more -
May 27, 2010
Gift Cards Hit Facebook Platform with Viral and Mobile Gift Cards by Transaction Wireless - more -
May 23, 2010
MaxLinear IPO Became Leap of Faith - more -
May 19, 2010
How to Quickly Find Out if Your Identity is Stolen - more -
April 29, 2010
Access 360 Media Announces the Acquisition of Arena Media Networks - more -
March 25, 2010 Partners with LeisureLink's - more -
March 24, 2010
KidZui Lands $4 Million for Kid-friendly Web Browser - more -
March 4, 2010
RotoHog Creates Celeb-Focused Fantasy Game For Us Magazine Sports Business Daily - more -
February 23, 2010
Mochila and NetSeer Bring Concept Based Advertising to Web Content - more -
February 1, 2010
Is Your ID Safe? - more -
January 7, 2010
CES: Slacker Radio Announces an ABC News Channel - more -
January 5, 2010
VMIX Expands Business Development Team to Accelerate Growth in Online Video Market - more -
December 9, 2009
Is concept-based advertising the future of Internet ads? - more -
December 1, 2009
TeleCommunications Systems Executes Definitive Agreement to Acquire Networks in Motion, Inc. - more -
October 17, 2009
Slacker named as one of Best iPhone Apps of the Year - more -
October 14, 2009
Networks in Motion in GPS World Coverage - more -
September 30, 2009
Smartphones: Garmin's GPS is Ringing - more -
September 29, 2009
AMC Uses Transaction Wireless Technology for Gift Cards - more -
September 29, 2009
VMIX Raises $2M - more -
September 18, 2009
MaxLinear Announces MxL703RM, Its Third Generation Silicon Tuner for Mobile TV Applications - more -
September 16, 2009
Access 360 Media to Provide Digital Content, Advertising in 49 Simon Property Group Malls - more -
September 15, 2009
SatBroadcasting: Winning Ways for Verimatrix - more -
September 3, 2009
Mochila Secures Distribution On Private Network - more -
September 3, 2009
RockeTalk: The SmartTechie - more -
August 25, 2009
The Reality of Fantasy Sports - more -
July 28, 2009
Networks in Motion now part of Verizon Developer Advisory Board - more -
June 24, 2009
RotoHog Planning NFL Fantasy Platform For Operation Sports - more -
June 22, 2009
Study Finds Cogent's Hospitalist Programs Result In Profoundly Low Hospital Readmission Rates - more -
June 16, 2009
VMIX Expands Akamai Relationship to Serve Growing Online Video Customer Base - more -
June 11, 2009
Scion Delivers Dynamic Online Video Experience with VMIX - more -
June 8, 2009
RotoHog to create, operate fantasy for Sporting News - more -
June 5, 2009
For San Diegos Hometown VCs, Its Dj vu All Over Again - more -
June 3, 2009
Verimatrix & HFCNET Team to Deliver Mexico's First Advanced Hybrid DVB-C/IP/DOCSIS Network for Cablemas - more -
May 29, 2009
ID Analystics on the cover of USA Today (5/21/09) - more -
May 29, 2009
Pandora vs. Slacker - more -
May 21, 2009
Slacker Radio Competes with Pandora - more -
May 18, 2009
ID Analytics Unveils New Free Public Service Allows Consumers to Determine Their Identity Fraud Risk - more -
May 8, 2009
Rotohog CEO mentioned in SportsBusinessJournal - more -
May 7, 2009
Video SaaS Vendor VMIX Expands Channel Program - more -
April 20, 2009
Coveted Software, Early Break Spur Maker of Cell Navigation Software - more -
February 13, 2009
Ericsson Turns to Navigation - more -
February 11, 2009
SodaHead Grows from Polls to Conversations - more -
February 1, 2009
Leading Online Video Platform VMIX Continues Growth With Opening of New York City Office and New Hires - more -
January 19, 2009
Vodafone Portugal Selects Ortiva Wireless to Improve Mobile Video Quality - more -
January 6, 2009
Bouygues Telecom Deploys Verimatrix Content Security for IPTV Service - more -
December 23, 2008
IPTV is Dead, Long Live IPTV - more -
December 18, 2008
Provacative Queries Win SodaHead Fans - more -
December 16, 2008
Networks in Motion Issued U.S. Patent for Graphical Sharing of Information - more -
December 11, 2008
Interview with Jason Feffer of SodaHead - more -
December 3, 2008
Ortiva Wireless Named to SiliconIndia's Top Ten Wireless Technology Companies - more -
October 20, 2008
Cell Phones with GPS Ring Up New Revenue for Carriers, Vendors - more -
October 9, 2008
Where Are You? New Devices Make the Answer Easier - more -
September 10, 2008
AT&T to Launch AAA Mobile Powered by Networks in Motion - more -
August 21, 2008
Video Clip of BusinessWeek Interview with Steve Andler of Networks in Motion - more -
July 23, 2008
Verimatrix Closes New Series C Funding - more -
July 18, 2008
Networks in Motion Selected by AlwaysOn as an AO Global 250 Winner - more -
June 25, 2008
Hot News Site Cuts Barriers - more -
June 19, 2008
VZ Navigator Goes the Distance - more -
April 28, 2008
Nirvanix in nirvana: Fortune 10 company using its cloud storage - more -
April 1, 2008
Networks in Motion and Verizon Wireless Annouce New Version of VZ Navigator - more -
March 31, 2008
RockeTalk, Inc. Launches Mobile Social Communicator Application for Qualcomm's Brew Solution - more -
March 25, 2008
Rocketalk Appoints Jim Greiner as President & CEO - more -
March 19, 2008
Former Yahoo Ad Chief Joins Startup as CEO - more -
February 28, 2008
SocalTech Interview with Marc Zionts, CEO of Ortiva Wireless - more -
January 1, 2008
3E Company Honored with EBJ Business Achievement Award - more -
December 4, 2007
Networks In Motion Develops Application for New YELLOWPAGES.COM Mobile Product - more -
November 15, 2007
Slacker - new music player in town - more -
October 25, 2007
VZ Navigator, Powered by NIM, receives Laptop Magazine Editor's Choice Award - October, 2006 - Irvine, CA - more -
October 15, 2007
Greenplum Positioned in the Visionaries Quadrant - more -
September 6, 2007
MaxLinear Announces First Global TV Standards CMOS Tuner IC with the Performance of Can Tuner - more -
May 15, 2007
Networks In Motion Announces one Million Paid Mobile Phone Navigation Subscribers - more -
May 11, 2007
Akonix Records 73% Increase in Instant Messaging Attacks - more -
April 11, 2007
MaxLinear Announces the Worlds Smallest Silicon Tuner for Mobile TV Applications - more -
April 10, 2007
Entropic Communication Buys RF Magic - more -
March 19, 2007
MaxLinear's Low-Power Silicon Tuner Picked by Samsung for World's First A-VSB Portable TV Prototype - more -
March 7, 2007
Entropic Communications Agrees To Acquire Arabella Software Ltd. - more -
March 7, 2007
Verimatrix Scoops Best Content Security Award at IPTV World Forum Event - more -
March 6, 2007
Akonix Warns Corporations of Risqu Employee IM Behavior - more -
March 6, 2007
ID Analytics Announces Breach Analysis Services to Help Organizations Determine Whether a Data Breach has Caused Identity Theft or Related Harm - more -

May 6, 2011

Why Nirvanix is Poised to Become the Next VMware
By Jerome M. Wendt / DCIG on May 6, 2011  

Back in 2003 hardly anyone had heard of a small but rapidly growing technology company called VMware. But since that time VMware literally exploded to become the dominant player in enterprise server virtualization. Now the same forces that propelled VMware to the top of the server virtualization heap are at work again. Only this time the forces are coalescing around a cloud storage company called Nirvanix that could and should result in it riding the same type of wave that carried VMware to market dominance.

To understand why 
Nirvanix is in the same type of enviable position that VMware was in just a few years ago, one first needs to look at the combination of factors that contributed to VMware's dramatic rise from obscurity to the top of the enterprise server virtualization food chain. While in most cases these factors were arguably outside of VMware's control, by VMware's proper management and possible manipulation of these forces it was able to slingshot itself past much larger competition (Citrix, Microsoft, Red Hat) into the enviable position of market leadership that it holds today. 

So at a high level, here are the four (4) phases that VMware went through that resulted in where it ended up today:

Phase 1: VMware went after the tier 3 and lower application servers that everyone was ignoring but were a huge administrative burden in enterprise organizations. 

Tier 3 applications consist of file, print and web servers while Tier 4 applications are primarily test and development servers. So what made and make these applications such a burden for enterprises to manage is that there may be tens, hundreds and, in extremely large organizations, possibly thousands of these types of application servers. 

But the real problem from an enterprise server is not necessarily the number of servers. If there is revenue attached to them, organizations will find budget to manage them. Rather it was the lack of budget and IT staff time required to adequately support and maintain them. 

In many cases, the hardware platforms on which these applications landed was hardware that previously hosted business critical applications but that was now either out-of-warranty or no longer had sufficient performance or capacity to host these applications.  So they were repurposed for these less critical apps.

On the surface this makes sense. But older hardware is more prone to fail and, because of its age, more difficult to fix, takes longer to fix and requires more IT staff time to be spent on doing break-fix tasks for non-critical application servers. Aggravating the problem is the fact that each of these physical servers consumes power and puts out heat which runs up operational costs.

In response to these problems VMware announced, "We have a solution!" VMware told organizations that they could take 5, 10, 20 (or whatever) number of physical application servers, virtualize them and put them on a single physical machine. 
Better yet, at least from the perspective of the application owners and the IT staff supporting it, these single physical machines were new servers. They could now get rid of their old servers that are a pain to maintain and cost justify the expenditure on the power savings associated with eliminating the 20 (or whatever) servers while gaining new levels of flexibility in management and increased application performance.

But maybe what was the most important item to VMware succeeding in this Phase 1 is that it accomplished this task without upsetting the other enterprise OS players like IBM, HP, Microsoft, Red Hat, and Sun. As a result, it was given largely free reign in an area that was a huge pain point in companies and resulted in VMware capturing a sizeable and growing portion of the data center.


Phase 2: VMware gained momentum by partnering with the major players with a "Win-Win" strategy.

VMware virtualizing Tier 3 and Tier 4 application servers did not only solve customer problems. It solved a number of problems for OS, server and storage players as well and created new opportunities for them.

•·         Dell, HP and IBM loved that VMware provided a built an argument for enterprises to justify ridding themselves of all of those troublesome out-of-warranty servers and replace them with new server hardware.

•·         Storage companies found out that as virtualized servers replaced physical ones enterprises needed new external storage for these virtualized machine. So they were now selling storage into a part of the enterprise that had rarely, if ever, needed external storage. This made VMware like a double bonus for them.

•·         VMware virtualizes every OS - Linux, UNIX and Windows - so what made VMware especially appealing to OS vendors was that in test and dev environments, VMs have this nasty habit of growing like jack rabbits. So every new VM meant a new licensing opportunity for them.

So with everyone happy, they all became willing VMware partners and sought to introduce VMware into every account that would to listen to the VMware story because it was a win-win-win for everyone involved. As a result, VMware got more traction, OS, server and storage vendors sold more and users lowered their operational costs.


Phase 3 - The VMware community, knowledge base and level of exposure grew such that VMware started to be used to virtualize tier 1 and tier 2 applications

As VMware became more pervasive, enterprises became more knowledgeable and adept in managing it. Further, the early problems and objections that occurred among tier 3 and 4 applications were addressed and overcome. It finally got to the point that organizations recognized they could confidently and safely start virtualizing Tier 2 and higher applications. This was the tipping point where VMware went from a handy technology in test and dev environments to a viable enterprise platform.


Phase 4 - EMC buys VMware and further legitimizes VMware's position as an enterprise ready platform by providing the enterprise level of support VMware needed. 

Once VMware began to virtualize Tier 2 applications, EMC pounced on it. It had already seen the evidence of the uptick in storage consumption that resulted when Tier 3 and 4 apps were virtualized but with VMware tackling Tier 2 apps, VMware needed someone to come alongside it to provide the level of credibility and support that enterprises expect and want. But equally important, EMC continued to be give it the freedom to develop which further contributed to VMware's rise to fame.

Now granted, other features and technologies emerged in VMware along the way that accompanied and facilitated its growth in each phase that led to it transitioning from an interesting start-up to an enterprise platform. Clearly features like Site Recovery Manager, the vStorage APIs and many others helped pave the way for its transition from one phase to the next.

But the introduction of the features it needed to succeed at each stage was predicated upon successes it had already achieved in the prior phase. Further, by not trying to jump immediately to phase 4 and instead starting at phase 1, it worked its way slowly up the enterprise stack and proved itself. 

In the process, VMware cut its teeth on areas within enterprises that had low visibility, did not put organizations or their business processes at risk and solved real business problems.  But most importantly, VMware got to understand how enterprises were using its software even as they were serving as the proving ground for its software leading to what we have today: the first enterprise-ready server virtualization platform that facilitated the introduction of a cost-effective cloud computing solution into almost any size organization.

But what I believe is still one of the inhibitors to cloud computing becoming a true reality and achieving wide spread adoption is the introduction of a corresponding cloud storage platform that has the same ubiquitous nature of VMware. Because until one decouples storage virtualization from the underlying storage hardware and storage software in the same way that VMware decoupled server hardware and server OSes, cloud computing will still be impossible to achieve in terms of massive adoption.

But when one looks at these phases that VMware went through on its path to success and then compares that to the storage companies that are attempting to achieve something comparable in the storage space, there is only storage provider that so far meets all of these criteria and that company is Nirvanix.

Consider where Nirvanix is at in regards to the four phases discussed above:

Phase 1: Like VMware in its phase 1, Nirvanix is going after all of the problematic data (archive, backup, unstructured data) that many large enterprise-class companies do not have the time or budget to justify managing. 

Archive, backup and unstructured data that now resides within organizations share some of the same characteristics that file, print, web, test and dev servers possessed before they were virtualized. Some of this data resides either on old storage that is no longer useful in production or the cheapest most reliable storage that companies feel comfortable procuring. 

In either case, organizations are not apt to want to spend one second longer than they have to maintaining or managing this storage or the data on it. The only time they really care about this storage is if it fails (they have to fix it) if someone needs to access data stored there (a recovery, an eDiscovery, a random request) or if there is a disaster where they have to get the data back. In other words, organizations understand this data has value, it is just that its value is difficult to quantify so the budget dollars and resources needed to manage it are scarce.

This is where Nirvanix plays. It provides an enterprise cloud storage solution that enables organizations to store data in such a manner that it is readily accessible, is cost effective, is stable, is reliable, is scalable, provides adequate performance and solves the problems that they most need to solve right now. 

Further, Nirvanix is "pay for play." In other words, enterprises only pay for the amount of capacity they use. If they use more, Nirvanix charges more. If they use less, Nirvanix charges less. But regardless of what they pay, enterprises do not sacrifice on availability, reliability, uptime and scalability. Nirvanix manages and/or provides all of that in the background.

Now what users do not get right now from Nirvanix is adequate performance or throughput to satisfy the needs of tier 1 or 2 applications, but guess what? Nirvanix does not care about that (at least at this point) and is not currently targeting that segment of the storage space. Nirvanix is leaving that to the storage vendors with high-performance systems designed for Oracle databases and ultra low-latency transaction processing like EMC DMX/VMax, Hitachi VSP and HP 3PAR, among others.

All Nirvanix does is provide a cloud storage infrastructure in which enterprises can economically and confidently store data that is of uncertain value to organizations and then leave it up to Nirvanix to do the rest. This includes managing the back end storage infrastructure, handling the replication, handling the technology refreshes, making sure the right data is on the right storage, everything. Further, Nirvanix delivers it in public, hybrid or private cloud configurations--all with its "pay for play" model.

This is incredibly appealing to organizations and explains why customers were standing 2 and 3 deep at its booth at the recent NAB and Symantec Vision shows and why Nirvanix was literally signing deals on the show floor. In fact, while I was trying to talk to its CEO at Symantec Vision earlier this week, he had to break off our conversation to engage a new customer who wanted to talk about moving multiple petabytes of data onto Nirvanix's cloud. So phase 1 of Nirvanix becoming like VMware is already complete.


Phase 2 - Like VMware, Nirvanix is gaining momentum as it is aggressively being sought out by other major OS, server and storage vendors in the market.

Nirvanix does not care which applications or server operating systems send data to it or which storage it virtualizes. While a number of storage platforms can claim the former, very few or none can claim the later. Unlike most other cloud storage providers, Nirvanix cloud storage software can layer atop any storage hardware platform from any vendor and any file system and it also has CloudNAS software that can be deployed as a virtual appliance. 

Its cloud software IP is completely hardware-agnostic and file-system agnostic--it can integrate on whatever you throw at it. Nirvanix can basically take its own file virtualization layer and put anybody's storage underneath it and present all of this pooled storage as one large global namespace.

 While "global namespace" is used in multiple ways, Nirvanix represents it as a virtualized layer that sits on top of the actual files, so that no matter where you upload or download a file from, it always appears as the same file. On top of this Nirvanix then adds other cloud capabilities--like metered billing, support for billions of objects, secure multi-tenancy--to existing storage platforms, making it more valuable to customers in the process. 

Now exactly what storage platforms Nirvanix has virtualized on the back end in the creation of its storage cloud, I do not know and do not know if it matters a great deal. But what is important is that if a customer wants to use Nirvanix as its cloud storage provider and it has a requirement to keep all of its data on EMC storage on the backend at Nirvanix's site or in the customer's own private data center, Nirvanix can do that by setting policies so that customer's data is only stored on EMC storage. 

Granted, the customer will probably pay a premium for that privilege but Nirvanix can accommodate that. Conversely if a customer says "just store its data on whatever" and tells Nirvanix to make sure that it can access the data locally or remotely, Nirvanix can facilitate those needs as well. 

It is for reasons like these that enterprise application, OS, server and storage companies are actively seeking out and getting partnerships with Nirvanix. Already companies like CommVault, Dell, HP, Front Porch Digital, Symantec and many others have already created partnerships with Nirvanix even as some of these companies are simultaneously touting their own cloud solutions that could possibly be perceived as competitors to Nirvanix. 

However Nirvanix does not see it that way. Because its solution sits above or below the respective offering of each of these companies, it really does not care if these other companies say they offer "cloud." Nirvanix views their offerings as primarily "cloud-like" since Nirvanix either virtualizes them or acts as a cloud storage target for their solution. 

Storage hardware providers can sell more product by making their systems cloud-enabled with Nirvanix software, be it in public, private or hybrid cloud storage configurations. Software providers can sell more licenses by helping their customers migrate data to the cloud by integrating Nirvanix as a cloud back-end that ships with their software products. So you essentially have a company that is providing the middle-glue-sticky-layer that keeps every side (its customers, partners and Nirvanix) happy as more products are sold and customer problems are solved. This again coincidentally sounds just like VMware.

So that explains why Nirvanix is getting in a cozy relationship with so many of these providers. Much like what happened with VMware, both Nirvanix and its partners view the partnership as a "win-win" because they both get the cloud definition they want even as customers get a more efficient infrastructure.


In terms of phases 3 & 4 for Nirvanix, those have yet to occur but I would argue that Phase 3 is well underway. Nirvanix has a very referenceable and established customer base whose knowledge of its product and comfort level with it is expanding and growing. After all, it would not attract Tier 1 customers like Cisco, NBC Universal, Fox, Logitech, Johnson & Johnson and Comcast without having some secret sauce. So as its customer base grows, Nirvanix appears to be rapidly moving toward that magic tipping point where it virtualizes tier 1 and tier 2 storage and the applications associated with them. 

It is for these reasons that I see Nirvanix poised to become the next VMware. To date its history and successes closely mirrors VMware with Nirvanix having essentially successfully completed phases 1 and 2 in this 4-phase journey to market dominance. So assuming Nirvanix executes on the next two key phases, it will have put in place the final pieces of the puzzle necessary to enable massive market adoption of the cloud. It is at that point that Nirvanix will emerge as a new major player in the cloud storage market who will be sharing the cloud spotlight and stage with VMware.





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